Monday, August 9, 2010

ONLINE ADVERTISING NETWORKS


         Who are Online Advertising Networks?

These are companies that connects advertisers to web sites that want to host advertisements and make money by placing day to day adverts (ads) on both theirs and publishers websites, blogs, articles, etc for advertisers to draw traffic to their business and also pay the publishers for placing ads on their websites, blogs, articles, etc .
Types of Online Advertising
1. E-mail advertising:
Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam emails. It is a type of online advertising which targeted Email Advertising message are sent to people who Opt In to receive information on specific topics, categories etc in a highly targeted marketing method .
2. Affiliate marketing:
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is gained, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc).
3. Contextual advertising:
In this type of advertising, Advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search on google.com for "flower" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyper links in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
4. Behavioral targeting:
This is an advertising method targeted based on a user's past click stream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on click stream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads whenever they visit other, non-automotive sites
5. Semantic advertising:
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.

How do they make their Money Online?

Advertisers pay them to place ads on a network of websites in other to get traffic for products and businesses. In return they gain popularity in a lot of search engines.

How can one earn money from Adverting Networks?

One can make money working for an advertising network in either ways below;

  1. As a Publisher ( earn money from your website or blog site)
  2. Get Paid to Click
  3. Submitting Articles
  4. Get Paid to Blog
  5. Get Paid to Review Blog sites
  6. Get Paid to Review Articles
  7. Get Paid to Play Games
  8. Get Paid to Survey
  9. Get Paid to Send Mails and so on.

The first thing to do is to decide what you want to be doing to get paid. Once you have decided this, the next step is to research and sign up with Advertising Network that offers exactly you are looking for.

For more information on step by step how to make money working for an advertising network please go to "MAKE MONEY WORKING FOR ADVERTISING NETWORKS" page.

LIST OF ADVERTISING NETWORKS.

  1. Google
  2. Double Click
  3. Yahoo
  4. AOL
  5. MSN
  6. AdBrite
  7. Bidvertiser
  8. Infolinks
  9. Chitika
  10. Clicksor
  11. AdToll
  12. Exit Junction
  13. Target Point
  14. Fastclick
  15. LinkWorth
  16. BuySellads etc

 
 

Online Advertising Survey Reveals 46% of Small Businesses Don't Know How To Advertise Online

A recent survey done by Simply.com on small businesses in the UK revealed that 46% did not feel they understood online advertising well enough to make their campaigns work effectively. Simply.com's unique advertising model may be the answer. Its unique targeting model provides a simple interface that places customers ads both Google as well as non-Google networks, and then combines both contextual and behavioural targeting to optimise client's campaigns for them in real time.